Overview

AvalonBay Communities, Inc. is one of the nation's leading Real Estate Investment Trusts (REIT's), in the business of developing, redeveloping, acquiring and managing quality apartment communities in high barrier-to-entry markets of the United States. These markets are located in the Northeast, Mid-Atlantic, Southeast, Pacific Northwest and Northern and Southern California regions of the country. We currently own and operate approximately 82,000 apartment homes in the US and employ approximately 3,000 associates.

Creating a better way to live is the purpose that binds AvalonBay associates. We take that purpose seriously and expect you will as well. By focusing on collaboration, innovation, and taking ownership of our choices and actions, we act in ways that focus on creating value for our customers, investors and associates. Your positive, professional, and consistent personal interactions make AvalonBay a great place to work.

The Role

The Analyst will work with internal resources and vendor partners as needed to set the optimal marketing mix and spend for our portfolio of communities, develop and optimize new and existing marketing channels, and identify and/or analyze data to drive (marketing) decision-making support.

Specific responsibilities will include but are not limited to: 

• Analyze trends, derive insights and recommendations, and help define the optimal marketing mix 
• Help develop and execute the lead generation testing strategies to inform bidding, targeting, creative, and landing page optimizations that engage consumers and drive business results
• Track, report, and analyze website analytics data as well as offline data to evaluate website and marketing channel performance 
• Monitor email channel uptime and performance 
• Execute tests for email and other digital channels; collect and analyze data, identify trends and insights to achieve maximum ROI
• Keep pace with industry trends and best practices to drive channel innovation 
• Help audit our communities’ presence across all digital media and execute updates 

Skills 

• Highly curious, with an entrepreneurial spirit and initiative, passionate about achieving results through actionable, data-driven insights 
• Strong project management skills, able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work 
• Strong problem-solving skills, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing 
• Experience managing external partners to best leverage their experience while keeping them accountable to our business objectives and their deliverables 
• Ability to derive and present insights from data 
• Channel experience in paid search, email, paid social, display, retargeting 
• Experience with website/landing page optimization programs 
• Solid understanding of performance marketing, conversion, and online customer acquisition 
• Advanced skills with website analytics tools (e.g, Google Analytics, Adobe Analytics, WebTrends) 
• Advanced skills with Microsoft Office, including Excel (pivot tables a must), Word, PowerPoint
• Ability to define A/B/n and multivariate test scenarios and success metrics 
• Solid understanding of key statistical concepts 
• Excellent written, interpersonal, communication skills 

You Have...

Education: 

• BS/MS degree in a quantitative, test-driven field (engineering, mathematics, business) 

Experience: 

• 2-4 years of experience in marketing analytics and/or managing online marketing channels
• Experience managing one or more online marketing channels (PPC, SEO, Display, Email, Affiliates) or deep understanding of these marketing channels 
• Experience with website analytics tools (Google Analytics, Google Tag Manager, Adobe Analytics, etc.) 
• Experience with A/B and multivariate testing 
• Familiarity with optimization and targeting tools, such as Adobe Target, Optimizely, Visual Website Optimizer 
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) a plus
• Experience with statistical analysis platforms (e.g. SPSS, R, SAS) a plus 
• Experience with SEO analytics tools (e.g. Searchmetrics, Conductor, MOZ, Brightedge) a plus 

How AvalonBay Supports You

We know that our teams are the beating heart of our success and we’re committed to showing our appreciation.

We offer:

• Comprehensive benefits – health, dental & vision, 401(k) with company match, paid vacation and holidays, tuition reimbursement, an employee stock purchase plan and more!
• Growth based on achievement and promotion from within.
• Associate recognition (a company-wide recognition program that celebrates associate efforts and successes in contributing to the overall success of the organization – including destination awards, ‘AvalonBay’s Very Best’ recognition program and others!).
• A 20% discount on our incredible apartment homes.
• A culture built on purpose and our core values - A Commitment to Integrity, A Spirit of Caring, and A Focus on Continuous Improvement.

Additional Info

AvalonBay is proud to be an equal opportunity employer and is committed to an inclusive and diverse work environment free of discrimination and harassment. We believe that in order to achieve our purpose of creating a better way to live, we must recruit, develop and retain associates with a wide range of backgrounds, experiences and perspectives and create an environment that encourages all voices to be heard, understood and appreciated. With this we know we can do great things.

AvalonBay makes employment decisions without regard to a person’s race, ethnicity, color, religion, sex, national origin, sexual orientation, gender identity, pregnancy (including childbirth, lactation or related medical conditions), age, physical or mental disability, genetic information (including characteristics or testing), citizenship status, military or veteran status, or any other status protected by the law.

AvalonBay will consider for employment qualified applicants with criminal histories in a manner consistent with requirements under the law.

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