What are the responsibilities and job description for the Senior CRM Manager (f/m/x) position at audibene / hear.com?
Everyone should hear well to live well. This is what we believe in at audibene, driven by the purpose of changing lives of our customers. And we need your help in this exciting journey.
We're looking for an experienced Senior CRM Manager (f/m/x) to help us take our CRM channel to the next level!
About our Marketing Team
Joining an ordinary marketing team is not in the cards with us. audibene isn’t ordinary, which is why we don’t encourage you to be. Our approach? Entrepreneurial mindset. It enables us to break new ground within marketing and find unorthodox routes to producing successful campaigns and reaching our customers.
You’ll be joining a team of online marketing experts that is driven by a relentless testing culture and growth mindset. We trust every team member – and you – to thrive within an environment that fosters cooperation and mutual learning. This is how our team keeps breaking down borders of conventional marketing practices and makes a true different in people’s lives.
About the role
As a Senior CRM Manager (f/m/x) you will contribute to drive our CRM strategy and collaborate with Sales and Marketing teams to boost our company’s market presence. Additionally, you will work actively to increase overall customer engagement and further innovate our customer journey. We’re looking for someone who is extremely customer-focused and interested in working in a dynamic, fast-paced environment. Our goal is to establish CRM as the sole largest marketing channel by growing it to 50% of our total business in terms of revenue share. It's an exciting time to join our team and help us make it happen!
Your responsibilities
- Developing and executing our customer activation strategy covering all touchpoints with our customers across Europe
- Owning initiatives to break down our customer database into relevant customer segments
- Conception, development & support of CRM activities in Europe for SMS, Email, Direct Mail and Push notifications
- Own all channel-relevant KPIs to establish CRM as the sole largest Marketing channel
- Development and implementation of a loyalty strategy for customers after completion of their first purchase
- Analysis of the current campaign setup/process and development of possibilities for further automation within the CRM channel
- Develop and implement scalable and innovative processes that positively impact our KPIs and thus increase the relevance of our campaigns
- Ensure servicing our customers in the most personalized way and define the highest quality of content, design and narrative to truly add value
Your profile
- Extensive experience in CRM, Customer Relations, Customer Engagement, Acquisition/Retention Management or Customer Success Management in a consumer-focused environment
- Experiences in steering channels based on relevant channel KPIs
- Solid analytical and conceptual skills as well as a strong urge to drive innovation
- Experience building target group-specific communication strategies and ability to optimize copy and design accordingly
- A goal-oriented mindset with strong numerical skills
- Ideally, experience with the Salesforce Marketing Cloud or a similar CRM system
- Fluency in German and English
What we offer
- Impact: shape the future of a health-technology leader while driving our business strategy
- Trust: enjoy a high degree of autonomy and freedom in decision-making
- Dynamic environment: we encourage and support new initiatives, fast-decision making and taking risks
- Testing culture: no roadblocks for fast testing – if you have an idea, you will quickly bring it to life
- International team: work with open-minded international colleagues who bring different perspectives to the table
- Events: join our regular team events, parties, and annual off-sites.
About audibene
audibene/ hear.com is one of the fastest-growing health-technology companies ever. Our unique digital business model has revolutionized the industry and the way hearing care is provided. Since we started our journey in Berlin in 2012, we have scaled up our team from 2 to over 1500 people in 12 international locations from Denver to Seoul. Driven by our belief that every person should hear well to live well, we have helped more than 200,000 customers to bring the joy of life back.
Join us on our mission to transform the hearing care industry and change people’s lives!
