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Atlantic Coast Mortgage LLC
Fairfax, VA | Full Time
6 Months Ago
CRM Manager
Full Time | Lending & Credit 6 Months Ago
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Atlantic Coast Mortgage LLC is Hiring a CRM Manager Near Fairfax, VA

Job Summary: 

We are looking for a CRM Manager to join our dynamic, fast-paced Marketing team. The ideal candidate is a CRM Marketer who has experience developing, implementing, launching, testing, and monitoring results for customer relationship management platforms that integrate with 3rd party platforms and utilize dynamic content and event triggers to onboard, activate, and retain clients and business partners.

Your Responsibilities:

  • Develop and execute a CRM roadmap to scale personalization and targeting/segmentation across the entire customer lifecycle from acquisition to retention and churn.
  • Create and execute tests and learn action plans to continuously improve CRM campaign performance.
  • Champion the customer and ensure we are putting them first when designing new experiences.
  • Perform analysis of competitor CRM strategies and funnels and stay up to date on emerging CRM trends and technologies.
  • Work cross-functionally with creative, brand, design, and sales teams to synchronize across all channels and build campaigns to disrupt customers and drive them to action.
  • Measure KPIs and deliver CRM reports that provide actionable insights (trends, root causes, and probabilities) to key stakeholders.
  • Project manage the development of new messaging content, automation setup, and QA with the marketing team.
  • Deliver quality assurance across all owned campaigns.
  • Train sales team (may include training documentation, one-on-one's, group workshops, online webinar/recordings)
  • Build, test, implement, and QA and audience segment/event-based communication triggers across the campaigns.
  • Create and maintain CRM policies, procedures, and troubleshooting documentation
  • Oversee the CRM Marketing Support inbox and respond in a timely manner to user requests and questions.
  • Conduct regular market research to follow trends and competition.

Your Experience & Qualifications:
We recognize that not everyone will have all of these requirements. If you meet most of the criteria below and you're excited about the opportunity and willing to learn, we'd love to hear from you.

  • 3 years of enterprise-level CRM experience
  • 3 years of experience developing email campaigns with an email campaign management system (e.g., Pardot, Total Expert, SureFire, Insellerate, Marketo, Adobe Campaign, Salesforce Marketing Cloud, etc.)
  • You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind.
  • A positive self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.
  • A natural leader who's also passionate about effective collaboration. You're an experienced project manager with an ability to work under the pressure of multiple projects; you always hit your deadlines by prioritizing workload and risk assessment. And you've got excellent interpersonal skills that you utilize to drive cross-functional collaboration.
  • Experience training sales teams to use CRMs to increase sales team adoption and increase usability and growth.
  • Proven quantitative and analytical skills with extensive knowledge of and ability to leverage Excel and reporting tools to translate data into actionable insights.
  • Excellent understanding of and heavy use of CRM technology and platforms
  • A leader who is curious and passionate about delivering the optimal customer experience.
  • Creative & able to lead content development and craft a compelling story for customers
  • Deeply experienced with email marketing and ESPs. You've worked in numerous systems and know the ins and outs of what makes a great email (knowledge of HTML and CSS for email design and manipulation is a big plus).
  • A pro at getting the right message to the right customer at the right time, with great results. You know how to launch audience-specific dynamic content lifecycle and event-triggered CRM programs. You've owned lead and/or revenue goals from CRM programs.
  • Able to balance strategy and execution. You can move seamlessly between both the high-level strategy and more tactical, execution-oriented parts of your roles.
  • Data and results-driven. You're analytical and able to synthesize insights and learnings from a variety of campaigns to influence strategy. You leave no stone unturned!

ACM promotes an Equal Employment Opportunity (EEO) workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, protected veteran status, or any other status protected by law. If you are disabled and need assistance in the application process, please contact the ACM Human Resources department.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Lending & Credit

POST DATE

09/09/2022

EXPIRATION DATE

12/12/2022

WEBSITE

atlanticcoastmortgage.com

HEADQUARTERS

ASHBURN, VA

SIZE

<25

FOUNDED

2011

CEO

TIMUR TUNADOR

REVENUE

$50M - $200M

INDUSTRY

Lending & Credit

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About Atlantic Coast Mortgage LLC

Atlantic Coast Mortgage is a banking company based out of 573 Southlake Blvd # A, Richmond, Virginia, United States.

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The following is the career advancement route for CRM Manager positions, which can be used as a reference in future career path planning. As a CRM Manager, it can be promoted into senior positions as a Customer Service Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary CRM Manager. You can explore the career advancement for a CRM Manager below and select your interested title to get hiring information.