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ASM Global
ASM Global is the world's leading venue management and services company. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue, event strategy, and management. The company's elite venue network spans five continents, with a portfolio of more than 300 of the world's most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.
Allegiant Stadium
Located adjacent to the world-famous Las Vegas Strip and home to the Las Vegas Raiders, Allegiant Stadium is an award-winning global events destination. A state-of-the-art, multipurpose venue with a capacity of 65,000, Allegiant Stadium has hosted world-class music artists such as Garth Brooks, The Rolling Stones, Guns N’ Roses, Illenium and BTS with more legendary concerts to come. The fully enclosed stadium is also home to the UNLV Rebels football team and has hosted premier sporting events such as the CONCACAF Gold Cup Final, Pac-12 Championship Game, Las Vegas Bowl, and WWE SummerSlam. The venue also hosted the NFL Pro Bowl in 2022 and has been selected to host Super Bowl LVIII in 2024. Allegiant Stadium is committed to giving back to the community though numerous diversity, inclusion, and community outreach initiatives.
Job Summary
This Marketing Manager marketing position will support the Allegiant Stadium marketing team in promoting events and developing various marketing communications while independently executing promotions and marketing analysis to drive brand profitability. The Marketing Manager supports the Senior Marketing Director in the areas of graphic design, brand management, advertising, email marketing, communications, sustainability, and community relations programs as well as digital and social media marketing operations.
Essential Functions
- Build holistic marketing plans including creation of advertising materials, media buying, promotions, grassroots, advertising recaps and public relations for sporting, music, sustainability and community events.
- Manage, track, and report on programmatic digital campaigns and be able to adjust according to performance needs.
- Develop go-to-market campaigns for upcoming events and new offerings to support various stadium initiatives.
- Establish omni-channel marketing best practices and procedures including content marketing, SEO, SEM, display, PR, email, OOH, internal assets, and social media.
- Adhere to and own the campaign deployment calendar including multi-channel digital and OOH initiatives.
- Help build, manage, and update venue social media strategy including paid, non-paid, and influencers for day-of-show, upcoming events, and special campaigns.
- Update and continually improve venue website and in-arena signage with upcoming events and promotional information.
- Create and execute all organization publishing, internet, digital, and graphic design needs.
- Analyze incoming data from various online marketing platforms such as email, social media and online advertising.
- Attend sustainability, community and promotional events as a representative of our brands as needed.
- Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on, and effects of competitive activity may be minimized
- Collaborate with cross-functional teams to assist with sports, music, private, and special events as it relates to marketing needs.
- Assist Director of Sales with marketing campaign, lead generating initiatives, and social media as it pertains to private events and special occasions.
- Train, coach, and provide performance evaluations for direct reports.
- Assist team members on staff with special projects and other assignments as needed.
Required Qualifications
- A minimum education level of BA/BS Degree (4 Year) in Marketing, Economics, Public Relations, Business, Sports Management or relevant field
- Excellent verbal/written communication skills
- Strong knowledge of Microsoft Office, Adobe Creative Suite, and Google Analytics
- Strong management skills
- Extremely well-organized with the ability to multi-task effectively and work under extremely tight deadlines
- High level understanding of best practices and experience with email marketing, SEM/SEO programmatic ad platforms, and database management
- Strong knowledge and experience in graphic design
- Excellent organizational, written and oral communication skills
- Demonstrated passion for Marketing and/or the Sports & Entertainment Industry
- Must be assertive, persistent, proactive and results oriented
- Detail oriented
- Creative and pro-active problem solver
- Ability to manage multiple projects simultaneously
- Works well in a fast paced, team-oriented environment
- Passion for delivering customer service that exceeds all expectations
- Creative thinker who is also persistent and determined in executing their duties
- Ability to make quick, complex, proactive decisions under pressure with little or no supervision
- Willing and able to work the hours necessary to meet marketing goals including nights, weekends and holidays when required
- Ability to demonstrate professionalism and diplomacy when dealing with the public
- Able to work nights, weekends and some holidays when required
- Must be able to stand for long periods of time
- Must be able to traverse a variety of terrain and floor surfaces including stairs, escalators, carpet and concrete
- Must be able to work outdoors in various weather conditions
- Ability to lift and/or move up to 25 pounds
- Valid driver’s license required
- Other duties, functions, special projects and responsibilities as assigned by the Senior Marketing Director
Preferred Qualifications (if applicable):
- Graphic design experience: photoshop or in-design
- Google display/SEO/SEM/search campaign management
ASM Global reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. ASM Global may require an employee to perform duties outside his/her normal description. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.