Director, Marketing Operations

The Director of Marketing Operations serves as a primary support to the Brand and Retail marketing partners, encompassing a deep understanding of our products, brands, and retail marketing. You are responsible for the execution of marketing initiatives and ensure overall success of critical marketing strategies. This position reports to the Chief Brand Officer and leads a small team of graphic designers.

Are you a strategic marketing professional who loves to roll up their sleeves and tackle creative new challenges in a high growth environment? The Director of Marketing Operations position offers a unique perspective and ability to work cross-functionally, be part of a team motivated to implement trailblazing marketing strategies, with potential to grow. If this resonates with you, and you're someone who loves to dive right in, we encourage you to apply!

What You'll Be a Part Of:

AWH is a U.S. multi-state operating cannabis company, with assets in six states including Illinois, Michigan, Massachusetts, New Jersey, Ohio, and Pennsylvania. The company focuses on limited license states east of the Rockies, with flagship locations in desirable retail corridors serving key medical and adult-use markets.

AWH is committed to breaking down traditional barriers in the cannabis marketplace to redefine the industry from the ground up. The company owns and operates state-of-the-art cultivation facilities, grows award-winning strains and produces a curated selection of premium products. AWH provides accessible retail experiences, trusted products and exclusive brand partnerships. Because cannabis should be accessible to everyone.

Location: This is a remote position, with preference to candidates residing in: IL, PA, NJ, MA, NY, MI, OH.

What You'll Be Doing:

• Own and deliver the Marketing commercial operations function, trade marketing support and collateral ecosystem (assets, tools, content, process, platforms) including POS, merchandising, and selling materials to support our sales stakeholders.
• Own holistic media strategy, planning, and buying
• Manage and deliver creative, design, copywriting assets for both brand, digital, and retail
• Provide operational marketing strategy and support to Commercialization, Operations, & Wholesale Sales
• Manage creative agency partners
• Own holistic marketing programming and promotional calendar across brand and retail, being a key player in the budget concepts and tactics
• Leads partnerships with key brands
• Own and drive marketing analytics, research, insights, and surveys to ensure the marketing department delivers smart, strategic, relevant, and on-trend strategies, products, programs, and tactics
• Drive educational and quality strategy, programming, and assets
• Own annual and periodic planning processes and cadence, budget planning as a team and cross-functionally
• Analysis on marketing activities and ROI
• Keep detailed tracking and scorecards
• Conduct surveys to measure market and consumer insights; dispensary associates, in-store customer experience, consumers, etc.
• Other duties and responsibilities as assigned

Education, Experience, Eligibility, and Training:

• Must be 21 years or older
• Cannabis industry experience preferred
• Bachelor's Degree required, MBA preferred (or equivalent work experience)
• Minimum of 10 years of retail, brand management, marketing communications experience
• Experience managing retail marketing and field marketing strategy and execution
• Experience managing multiple layers of personal relationships
• Experience mining and analyzing retail, sales, and consumer data
• Show strong manager experience building young talent
• Strong communication, attention to detail and organizational skills

Competencies:

• Strong balance of strategic thinking and tactical execution
• Interest and passion for retail and brand marketing
• Ability to manage/work with multiple vendors and partners & stakeholders
• Strong ability to influence cross functionally
• Ability to analyze data, draw insights and make strategic recommendation
• Ability to translate consumer and sales insights and data into actionable marketing programs
• Strong project management and budget management skills; detail oriented / organized to ensure seamless program execution
• Ability to manage multiple vendor relationships
• Ability to effectively present programs to internal and external audiences (both large and small)

AWH offers a comprehensive compensation package for this role that includes base salary, bonus opportunity, and flexible time off. The anticipated base salary range for this role is $125,000 and $150,000.

EEO Statement:

Ascend Wellness Holdings, LLC and its subsidiaries is an equal opportunity employer and celebrate the population of differences and does not discriminate in its hiring / hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

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