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Appian is looking for an Email Marketing & Audience Strategy Manager to join our email marketing team and help refine the lead journey for Appian prospects, customers, and partners. This role will be tasked with helping to better define persona-based audiences for email and digital media targeting, as well as helping to shape a more streamlined email experience through email nurture, improved weekly email process/strategy, and supporting a best-practice approach to SDR email follow-up.
This person will play a vital role in refining our email nurture strategy, improving our reusable CRM email segments, and utilizing data sources to help inform our segmentation strategy across other digital channels (e.g. paid social media, content syndication, etc.). This candidate should be analytical and passionate about digital quality, process, and efficiency. We are looking for someone to take a Marie Kondo-esque approach to data hygiene/segmentation. High attention-to-detail, ability to work in quick sprints, and team player, roll-up-your-sleeves attitude are a must.
This role will sit within the Marketing Operations team on the Digital Marketing team at Appian, a team of multi-disciplinary marketers with a high commitment to excellence and a shared goal of up-leveling Appian’s digital presence.
To be successful in this role, you need:
To identify new and optimized persona-based email segments for Appian (leveraging multiple data sources and working cross-departmentally)
Creativity in setting up new and improved email nurture tracks, reporting regularly on performance, suggesting monthly optimizations, and managing a centralized view to ensure upkeep from content providers
To create document lead flow and email engagement triggers
An A/B testing mentality to improve email quality and efficiency
To keep a pulse on the latest email best practices to ensure we are not over-saturating our audiences, but are keeping them engaged and informed
A consistent approach to ensuring inbound leads are being actioned and tracked properly for reporting purposes
Experience or openness to learning 6Sense, Clearbit, Wrike
Some of the tools and resources we will equip you with include:
Within your first few weeks of joining us, you will attend new hire orientation along with our 2-day engineering bootcamp to ensure you are set up for success
Access to over 1,000 Udemy course, along with dedicated learning time to focus on areas you specifically would like to focus on as a programmer
An agile-led work environment where you will be challenged and your ideas will be heard
Basic Qualifications:
3-5 years of B2B email marketing experience
Experience with Pardot (preferred) or other marketing automation and email platforms. Experience with Salesforce
BA/BS degree
About Appian
Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.
Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we’re focused on lasting positive change.
Join us.
Full Time
IT Outsourcing & Consulting
$105k-134k (estimate)
09/26/2022
03/03/2023
appian.com
TYSONS CORNER, VA
1,000 - 3,000
1999
MATTHEW CALKINS
$200M - $500M
Software & Cloud Computing
The job skills required for Email Marketing Manager include Digital Marketing, B2B, Collaboration, Email Marketing, Marketing Automation, Salesforce, etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Email Marketing Manager positions, which can be used as a reference in future career path planning. As an Email Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Manager. You can explore the career advancement for an Email Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming an Email Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Email Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Email Marketing Manager job description and responsibilities
Responsible for the content of the emails.
03/15/2022: Melbourne, FL
They should have a strategy for reaching a target audience that shapes the emails they develop.
03/29/2022: Twin Falls, ID
Ensure emails meet high and quality deliverability standards.
04/02/2022: Des Moines, IA
Design, assemble and create overall email marketing campaigns.
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Plan and design different CTAs for email templates.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Email Marketing Manager jobs
This career requires extensive business and marketing experience.
03/26/2022: Dayton, OH
Aware of email marketing regulations and compliance requirements.
03/14/2022: Spokane, WA
Get a Digital Marketing Certification.
01/25/2022: Muskegon, MI
Someone who has experience with email database management and SQL would be an asset.
01/24/2022: Santa Rosa, CA
Proven work experience as an Email marketing manager or Digital marketing specialist.
03/03/2022: Asheville, NC
Step 3: View the best colleges and universities for Email Marketing Manager.