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At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it’s more than an empty promise. It’s what we do.
We are expanding the global Appian Communications Team with an Australia/New Zealand Media Relations Manager. This role is responsible for ANZ media strategy development, program execution through management of Appian’s ANZ PR firm, and management of Appian’s ANZ social media channels. The ideal candidate will have proven experience in B2B technology PR, as well as strong written and verbal communication skills. Prior experience in a technology PR agency or in-house public relations group is preferred.
To be successful in this role, you need:
To amplify Appian brand awareness through ANZ media and in collaboration with Appian’s North America and EMEA media teams. Includes management of external PR firm to secure coverage across corporate, executive, and vertical market programs
To effectively interview prep for all Appian, customer, and/or partner media interviews
Clear, concise, and effective content creation, and strong editing skills
Engagement with sales and customers to help build customer stories through key media publications and social platforms
Collaboration with field and partner marketing team to leverage paid activities for earned opportunities
To develop regional organic social media strategy and manage Appian ANZ social channels (Twitter, LinkedIn, Facebook, YouTube) to reach a wider range of influencers, communities and blogs
To advise employees (including executives) on social media best practices
To build reporting and analysis on Public Relations and organic social media performance
Some of the tools and resources we will equip you with include:
We’ll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our affinity groups are a great place to start connecting with peers from all across the globe
Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning and Udemy courses, Presentation Skills training, and tuition reimbursement for those seeking to further their education
Basic Qualifications:
5 years of B2B enterprise software public relations experience (agency or in-house)
Organic social media management expertise
Excellent storytelling skills: strong writing, editing, and oral communication with attention to detail
Ability to work in a collaborative, fast-paced, and results-oriented environment
Bachelor’s Degree in Marketing, Communications, or related field
About Appian:
Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.
Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we’re focused on lasting positive change.
Join us.
Full Time
IT Outsourcing & Consulting
08/31/2022
12/19/2022
appian.com
TYSONS CORNER, VA
1,000 - 3,000
1999
MATTHEW CALKINS
$200M - $500M
Software & Cloud Computing
The job skills required for Media Relations Manager include Media Relations, Public Relations, Presentation, Collaboration, Verbal Communication, Marketing Communications, etc. Having related job skills and expertise will give you an advantage when applying to be a Media Relations Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Media Relations Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Media Relations Manager positions, which can be used as a reference in future career path planning. As a Media Relations Manager, it can be promoted into senior positions as a Public Relations Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Media Relations Manager. You can explore the career advancement for a Media Relations Manager below and select your interested title to get hiring information.