Position Title: Director of Marketing

Department: Marketing

Location: On-Site in Plano, TX

Grow Your Future

APCON, an industry leader in network visibility and security solutions. We provide an unparalleled level of confidence to enterprise and midsize organizations seeking ultimate network insights for enhanced investigation. Our customers include Fortune 1000 companies to midsize organizations within the financial security, telecommunications, and the healthcare sectors. Organizations across the world depend on APCON network security solutions. 

Purpose of Job:

The Director of Marketing will be responsible for driving and leading global marketing initiatives for APCON’s state-of-the-art technologies. This role will require partnering with internal and external departments to ensure marketing initiatives are successfully executed within schedule and budget.

What you’ll be doing:

• Manages APCON’s technical Marketing Team
• Implements new creative strategies to increase leads for revenue growth
• Partners with sales executives to create and implement strategic marketing collateral
• Partners with Senior Management to define and manage marketing initiatives for APCON’s existing and next-generation network security solutions
• Provides management and motivational leadership to the marketing team and ensures that the department executes corporate objectives in a creative and cost-effective manner.
• Manages strategic and tactical marketing activities supporting APCON’s brand integrity as an industry leader including; digital and print marketing, design, development, internal and external communications, and event planning
• Creates and continually re-evaluates competitive positioning to ensure market competitiveness and optimal marketing strategy
• Builds and maintains positive relationships with cross-functional teams

Qualifications and Requirements: 

• 8 years of technical marketing experience
• 4 years of management experience
• 3 years of experience with creative talent acquisition
• Strong leadership, communication, presentation, organization, and interpersonal skills.
• Strong project management skills: experience coordinating cross-functional teams, delivering results and meeting tight deadlines and within budget
• Develops specific campaigns to create and maintain high levels of customer interaction
• Experience with global technology companies undergoing growth with a focus on new technologies, products, and innovations
• Strong knowledge of online marketing tools and industry best practices
• Ability and desire to attend trade shows and events
• Proven knowledge of APCON’s market as it relates to strategic product positioning
• Familiarity with web design
• Experience with CRM (HubSpot, and /or Salesforce, etc.) Not required, preferred

Core Competencies:

• Excellent written and verbal communication skills
• Excellent organizational, planning, presentation, and multi-tasking skills
• Ability to maintain a high level of confidentiality and professionalism
• Strong attention to detail and exceptional customer support
• Ability to prioritize and be flexible in a fast-paced environment

Travel:  Occasionally, up to 25%

Physical Demands: To perform the duties of this position, you must have the ability to occasionally sit, stand, bend, twist, reach, carry, lift, pull, and push between 1-15 lbs.

Benefits:

• Medical, dental and vision insurance
• Company-paid short- and long-term disability
• Flexible spending accounts
• Healthy work-life balance and generous paid time off program
• 401(k)Retirement savings plan with company match
• Professional development program
• Collaborative and innovative work environment
• Company paid holidays throughout the year
• On-site exercise facility

For more than 25 years, APCON has been on the forefront of cutting edge, innovative network monitoring technology. Our core values have and continue to be a benchmark for everything we do as a company. APCON is an EEO Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.