Who We Are 

We are a team of 300 diverse insights experts passionate about solving UX challenges and creating experiences people love. We help powerful brands such as Amazon, Google, Meta, and American Express bring a human-centered design process to every product launched. We focus on user experience research to understand what people see, do, think, and feel when using websites, mobile applications, voice interfaces, AR/VR, wearables, and other digital products. Our research studies are tailored to our client's needs to provide clear, actionable recommendations that generate strategic business results. 

The secret to our success is no secret: It is the people who work here! Our team is made up of intelligent, down-to-earth people who value collaboration, exploring creative solutions to client challenges, and building community with colleagues. AnswerLab has a fantastic opportunity for you to grow with us. We welcome highly creative and extremely motivated individuals who crave new challenges and thrive on working in a human-centered, fast-paced, and flexible environment. 

For more information about AnswerLab, please visit www.answerlab.com.

Who You Are

You are a driven, ambitious and results-oriented individual who is deeply curious about marketing, sales and business development. You want to partner and collaborate with marketers and strategists to develop trusted client relationships and you want to become a part of a team whose mission is to improve the digital world by creating experiences people love. You thrive in a home-based work environment, and you are comfortable working remotely.

Click here to learn more about the AnswerLab culture and why people choose to join our team.

Job Purpose & Impact

AnswerLab has a fantastic opportunity for you to grow with us. The Marketing - Lead Development Specialist role is an opportunity for a resourceful, motivated, and collaborative individual who craves new challenges and thrives on working in a fast-paced and flexible environment. 

The Marketing - Lead Development Specialist is responsible for identifying and creating new qualified sales opportunities in Target Accounts.

This is not a silo position! We want a collaborative individual who can contribute to the marketing and sales teams, work in a dynamic environment, deliver messaging and process feedback, and work proactively to drive overall sales performance. The Marketing - Lead Development Specialist will become a trusted resource and develop relationships with prospects and teammates. 

Job Responsibilities

The Marketing - Lead Development Specialist will manage developing leads for hand-off to the Business Development team via the key areas of responsibility listed below. 

• Conduct research to identify prospects at Target Accounts 

• Drive growth by moving leads down the sales funnel

• Write engaging email and message sequences

• Analyze campaign results to ensure effectiveness 

In addition, the Marketing - Lead Development Specialist will own the following responsibilities.

• Identify contacts for outbound programs by researching Target Accounts
• Perform lead outreach through email, social media, and other channels leveraging tools such as Salesforce, Salesloft, LinkedIn, cadences, etc.
• Collaborate with Marketing and Business Development to prioritize outbound Target Account plans based on our ABM strategy (Account Based Marketing)
• Write email and message sequences to improve lead conversion rates 
• Analyze results of lead development campaigns and continuously iterate to increase program effectiveness
• Maintain accurate activity and lead qualification information in our Salesforce CRM (Customer Relationship Management) platform 
• Stay up-to-date on market trends, competition, and industry developments

Knowledge, Skills, and Experience

Outstanding candidates come from a variety of backgrounds. While specific experience is important, ultimately, we’re looking for candidates with the personal characteristics to thrive in a growing client-focused consulting organization. The ideal candidate will likely meet many or most of the criteria listed below.

• Bachelor’s degree in a related field or relevant industry experience 
• A minimum of three years of marketing and/or sales experience preferred
• Demonstrated success in B2B prospecting
• Exceptional written and verbal communication skills coupled with excellent listening skills
• Ability to develop rapport, influence others and maintain strong working relationships
• Experience using marketing, CRM, and project management software; preference for Salesforce, Hubspot, and/or SalesLoft experience

In addition to expertly meeting the requirements outlined above, your success will be measured on our eight Core Values:

AnswerLab Core Values:

1. Build trust
2. Provide amazing service
3. Support and encourage inclusivity
4. Jump in to help others
5. Handle change with flexibility
6. Innovate our products and processes
7. Explore creative solutions to challenges
8. Make AnswerLab a great place to work

Physical Requirements:

• Overtime may be required to meet project deadlines
• Sitting for extended periods of time
• Dexterity of hands and fingers to operate a computer keyboard, mouse, and other devices and objects

Note: This job description is subject to change at any time.

At AnswerLab, our mission is to create experiences people love. This means we strive to make our company a great place to work for people from all walks of life. Hiring people from a wide variety of backgrounds makes our company stronger and helps us achieve our mission.

If you do not meet every specification in the position description, that is okay; we are happy to have the conversation. We realize that no candidate is flawless, and will focus the review of your resume on areas where you excel and how those skills will complement the team you would potentially join. 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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