Overview

Summary/Objective

The Manager, Marketing is responsible for the development and implementation of an integrated branding communication plan for external communication to customers and vendor/partners. Drive existing customer engagement through various platforms. The Manager, Marketing will coordinate with various internal stakeholders/departments to understand and create strategy, content, etc. This position will also capitalize on market opportunities while ensuring all communication promotes our guiding principles.

Essential Functions 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Work closely with senior leaders to develop comprehensive external B2B marketing and communication strategies to accomplish sales goals for all divisions within ACA that reach B2B
• Develop audience strategy for existing customers communication using email, text, company website, etc.; work directly with the digital communication team in implementation of strategy and monitoring of results
• Develop effective trade show strategies for Spartan Financial; track effectiveness of trade show sponsorship 
• Oversee the planning and implementation of multiple internal and external corporate events – specific to the Originations department 
• Work with other departments to preserve and protect the brand of ACA through all external communications 
• Effectively track, analyze and report on the marketing ROI of all campaigns. Develop marketing KPIs and manage all communication efforts to those KPIs 
• Strong ability to develop and manage online strategies and digital marketing
• Conduct digital marketing campaigns for B2B; track effectiveness
• Coordinate with other departments in the creation of social media policy and implementation
• Manage online reputation ratings such as Google, etc.
• Create marketing collateral as needed
• Manage a team of marketing professionals and drive results from associates through coaching and development 
• Other tasks as assigned 

Qualifications 

 2-5 years of Marketing Management experience in a leadership role 

 Bachelor’s Degree in Sales, Marketing or Business is preferred 

 Successful track record in leading and managing marketing and communication campaigns and activities. 

 Strategic thinker with ability to create a vision that coincides with the goals and values of the organization. 

 Extensive knowledge of Microsoft Office Suite, Adobe Creative Suite and comparable design software 

 Demonstrated in-depth marketing techniques and analytics 

 Effective ability to communicate orally or in written form with co-management, internal and external customers 

 Demonstrate the ability to anticipate and solve practical problems or resolve issues 

 Ability to work with all levels of employees in a professional and supportive manner

 High level of professionalism 

Supervisory Responsibility 

This position will supervise a team of Marketing professionals. 

Work Environment and Physical Demands 

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Position Type/Expected Hours of Work 

This is a full-time position with a work schedule of Monday-Friday with some schedule variations as needed. 

Travel 

This position will require up to 15% travel. 

EEO Statement

ACA provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. ACA complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

#LI-AI1