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Director of Marketing
Full Time | Business Services 6 Months Ago
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Allen Allen Allen & Allen is Hiring a Director of Marketing Near Richmond, VA

The Allen Law Firm is searching for a dynamic and fast-paced self-starter to join our team as the Director of Marketing. This role, based in our Richmond office, is responsible for ensuring that the Firm's marketing strategy and tactics are aligned with overall Firm strategies. The successful candidate will be a member of the Firm's Leadership Team and must be a strategic, experienced leader with the desire and ability to get involved in project details as needed.
Essential Job Functions:
  • Develop and oversee execution of the Firm's overall marketing plan and department budget
  • Manage relations with external providers of services such as website, media relations, and marketing-related technologies
  • Collaborate with attorneys to develop individual marketing plans.
  • Partner with New Case department to ensure experience for new clients reflects Firm brand
  • Develop and implement marketing plans to support emerging and growing practice areas
  • Track campaign effectiveness and make recommendations to senior leadership based on available data.
  • Remain active in marketing organizations and local marketing groups with goal of creating and nurturing strong relationships and introducing new marketing strategies and tactics for use within Firm
  • Identify and present new programs and initiatives to senior leadership to further reach and expand Firm presence
  • Lead market and competitive research initiatives to influence future strategy and decision making
  • Lead team responsible for community sponsorships and events, PR, advertising, and branding
    Minimum Requirements:
  • Bachelor's Degree in Marketing, Business, Communications or other associated field is required. Master's Degree preferred.
  • 15 years of progressively responsible experience in Marketing is required, at least 5 of which must be in a leadership capacity.
  • Strong hands-on management experience, preferably in a mid-sized (100-300 staff) service organization.
  • Broad marketing experience driving projects in print, social media, web, and television.
  • Outstanding communication, both written and verbal is critical to success in this role.
  • Demonstrated ability to manage third party vendors and project implementation is required.
  • Demonstrated budget management experience
Apply online at:

https://allenandallen.isolvedhire.com

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

POST DATE

09/29/2022

EXPIRATION DATE

11/03/2022

WEBSITE

allenandallen.com

HEADQUARTERS

HENRICO, VA

SIZE

100 - 200

FOUNDED

1910

TYPE

Private

CEO

ROGER SHAWN

REVENUE

$10M - $50M

INDUSTRY

Business Services

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A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.

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A Marketing Director reports to the Chief Marketing Officer.

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The marketing director leads and guides the efforts of the marketing department.

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They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.

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They typically manage marketing of a business, organization, particular product or group of products.

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The director of marketing generally has at least five to 10 years of applicable experience.

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Experience with digital marketing forms such as social media marketing and content marketing, required.

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Director of Marketing requires some amount of technical expertise and experience.

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Step 3: View the best colleges and universities for Director of Marketing.

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