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Content Marketing Manager
Agility Recovery Atlanta, GA
$92k-121k (estimate)
Full Time 6 Months Ago
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Agility Recovery is Hiring a Content Marketing Manager Near Atlanta, GA

Agility Recovery is seeking a Content Marketing Manager to join our team in Atlanta, GA. This is a hybrid work opportunity with in-office presence on Tuesdays and Thursdays. You'll get to lead our content execution, write and produce content, amplify and market our content, and measure your results. You will report to the SVP Marketing, driving our content strategy, writing/editing, production, distribution, and marketing throughout the community and the entire organization. Content is the essential fuel for our high-performing demand gen engine, and you will be helping drive our growth. You will help us capture and articulate the essence of how our years of experience help us provide industry-leading and innovative solutions in the ever-changing world of business continuity.

Outcomes

The Content Marketing Manager is responsible for the successful execution of a content marketing strategy that achieves three primary goals: increase organic traffic from our target audiences attracting potential buyers into our community through thought leadership and education, produce content and sales enablement materials to drive deeper engagement with prospects and educate customers, and develop high-value content assets that will convert to leads. 

Develop and deliver a content plan and publishing calendar designed to target our key personas:

  • Build, manage, execute, and communicate our content calendar, taking into consideration company goals, marketing programs, and industry momentum 
  • Manage meetings and communication re: editorial priorities and execution
  • Identify and fill gaps in our content for our overall company strategy and go-to-market initiatives 
  • Develop content aligned to our customer personas, throughout the customer lifecycle, including prospects, sales enablement, and post-sale customer experience
  • Work with product marketing manager, campaign managers, and other cross-departmental teams to build content that amplifies our message and company goals 
  • Own the messaging voice for the company 
  • Write, publish, and amplify content
  • Own our social media strategy, execution, and reporting, including employee advocacy
  • Work with designers to tell a visually impactful content story through various content types (guides, blogs, social snippets, slide decks, infographics, campaigns, email, etc.) 
  • Document and maintain standard operation procedures (SOPs) for producing, publishing, and distributing content 
  • Track key success metrics (KPIs) to measure engagement and conversion of content, assess the broader business impact, optimize delivery for each piece of content, and test and optimize content formats and distribution channels 

Develop and deliver content that achieves marketing objectives and company goals: 

  • Create effective, high-value content to articulate our value proposition, and generate engagement and form conversion, as part of our demand generation funnel 
  • Work with digital marketing manager to deliver SEO/organic traffic
  • Serve as a managing editor for content produced by subject matter experts inside and outside the company 
  • Manage editorial workflows, including yourself, freelancers, SMEs, partners, and customers to curate, develop, and source relevant, quality content and ensure on-time and on-budget delivery 
  • Maintain frequency of content development: write or requisition 2-4 blogs per month, produce weekly newsletters, and larger assets on a monthly, quarterly or annual basis 
  • Advance our thought leadership position within the market 
  • Support campaign managers in the development and editing of enablement materials including campaign messaging, copy for webpages, ads, webinar abstracts, emails, call scripts, pitch decks, sales collaterals, etc. 
  • Amplify and distribute content through social channels, partners, industry influencers, etc.

Qualifications

  • BS/BA in communications, marketing, English, media, journalism, or a related field or experience 
  • 2-3 years' experience with B2B content
  • Writing and editing skills 
  • Proof of measurable content results, and organic social execution and results
  • Strong knowledge of SEO principles and best practices 
  • CMS experience, Drupal is a plus 
  • Project management skills – getting the most out of internal and external resources 
  • You are not intimidated by talking to/interviewing subject-matter experts in areas where you may not have personal expertise

Why Agility Recovery?

Agility Recovery is the premier provider of end-to-end business continuity solutions for organizations. With more than 30 years' experience helping professionals with risk management, incident management, building business continuity plans, and managing programs, we are the only integrated business continuity solution that helps organizations plan, train, test, alert, and recover from any type of business disruption. We are there for companies when they need us most.

With Agility Recovery, you have the opportunity to work for a fun, fast growing, and well-capitalized organization with a startup feel. We are a company of people who want to make a difference in the world. Each one of us contributes to making sure clients come first while maintaining a strong company culture.

Plus, we offer some great perks and benefits:

  • Internal growth opportunities and emphasis on personal development
  • 3-weeks of vacation 10 observed holidays 3 floating holidays (to use however you want)
  • Competitive medical, dental, and vision benefitsand company funded HSA
  • 401(k) plan with company variable contribution
  • Annual fitness reimbursement
  • Monthly Commuting Stipend 
  • Flexible spending account
  • Employee assistance program
  • Life Insurance

Job Summary

JOB TYPE

Full Time

SALARY

$92k-121k (estimate)

POST DATE

09/28/2022

EXPIRATION DATE

06/16/2023

WEBSITE

agilityrecovery.com

HEADQUARTERS

DENVER, CO

SIZE

100 - 200

FOUNDED

1989

CEO

JON BAHL

REVENUE

$10M - $50M

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The job skills required for Content Marketing Manager include Digital Marketing, Marketing Communications, Content Marketing, Initiative, Project Management, B2B, etc. Having related job skills and expertise will give you an advantage when applying to be a Content Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Content Marketing Manager. Select any job title you are interested in and start to search job requirements.

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If you are interested in becoming a Content Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Content Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Content Marketing Manager job description and responsibilities

They are responsible for the management of the creation and production of online and offline marketing content.

02/27/2022: Anchorage, AK

The person responsible for a brand’s content comes across various daily activities that challenge their decisiveness, accountability, and, when faced with a tight deadline, stress resistance.

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The job description of a typical product marketing manager entails leading the marketing team, conducting market research, devising and executing a marketing strategy, and ensuring a stable product launch, among other things (more on this later).

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Marketing managers also need a deep understanding of the addressable market, target audience, and how the product or service they are promoting helps solve customers' pain points.

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BMarketing managers directly contribute to the growth of the business.

03/27/2022: Boston, MA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Content Marketing Manager jobs

Not all content managers will physically produce and publish each piece of content.

01/11/2022: Des Moines, IA

Most marketers understand the need for high quality content and they know that businesses today are being asked to become publishers.

01/14/2022: Saint Paul, MN

Marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation.

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Content marketers can be successful without using fancy tools.

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Marketing managers provide cross-functional leadership.

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Step 3: View the best colleges and universities for Content Marketing Manager.

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