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Director, Product Marketing
AgentSync Denver, CO
$128k-161k (estimate)
Full Time 5 Months Ago
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AgentSync is Hiring a Director, Product Marketing Near Denver, CO

Role:

As the Director of Product Marketing within the Marketing team, your scope of responsibility will be broad and varied. You will manage a team and also work cross-functionally, unifying, and motivating peers from different teams (e.g. product management, marketing, sales). Success in this role requires being an individual contributor, a coach, and a leader as needed to meet business needs. Your team’s primary focus will be to help the organization develop a deeper understanding of markets and buyers and support the development and execution of our go-to-market architecture and strategy. Your team will develop and refine messaging and positioning for offerings and develop sales enablement assets and programs.

What you’ll do:

  • Manage and develop a team of Product Marketing Managers
  • Act as the voice of the customer, understand value to share with the customer, and act as a customer and product subject matter expert for the organization
  • Provide market and buyer insights to drive the development of campaign strategies including demand creation and brand/awareness building
  • Collaborate with marketing peers and external resources to produce relevant content to attract, engage, and convert target buyers
  • Enable sellers and coordinate the development of sales assets and tools
  • Collaborate with sales and others to develop competitive insights, battle cards, and documentation for use in positioning against similar offerings from other organizations
  • Collaborate with sales, product management/development, and others to manage and refine buyer personas and buyer journey maps across key audience segments
  • Help the team develop effective product positioning and messaging 
  • Help the team develop and manage a cohesive go-to-market architecture and strategy
  • Manage launch planning for the Marketing workstream for the successful commercial release of products, updates, and services where applicable
  • Conduct win/loss interviews and other customer research. Perform ongoing analysis to determine the level of customer adoption and provide feedback to the sales, marketing, and product teams.
  • Collaborate with others in marketing, sales, customer success, and product management in developing retention and upsell/cross-sell strategies

Your experience:

  • 5 years Product Marketing experience in the SaaS industry
  • 5 years people management experience
  • Research focused and data-driven Product Marketer with experience measuring and optimizing Product Marketing efforts
  • Proficient asset development, sales tools, and sales enablement experience
  • Required experience standing up cross-functional programs
  • Required experience with competitive intelligence programs
  • Previous experience in insurance a plus
  • Previous experience marketing data products a plus
  • Previous experience with Partner Marketing a plus
  • Excellent communication skills
  • Excellent writing skills
  • Excellent cross-functional collaboration

We encourage you to apply even if you don’t meet every requirement listed here. We know that every person has unique strengths, and we focus on hiring for those strengths, rather than looking for someone who meets every bullet point listed.

 About us:

AgentSync is a powerful, easy-to-use Compliance as a Service solution, directly integrating regulatory database sources of truth (i.e. NIPR, FINRA) with core business systems (i.e. Salesforce) so we can automate the critical business processes associated with these compliance requirements.

We’re a new-school solution tackling an age-old, ubiquitous problem with smart technology and automation in a market full of inefficient, high-cost solution options - spreadsheets, manual processes, legacy software, more headcount, outsourcing, etc.

Salary:

Denver/Boulder Metro

$165,000-$205,000 (base plus bonus) 

Additionally, this role is eligible to participate in AgentSync’s equity programs.

100% Company Paid Healthcare Insurance (for you and dependents)

  • Medical
  • Dental
  • Vision

Financial Benefits

  • 401(k) retirement savings plan

Other Benefits

  • Unlimited PTO
  • 12 paid holidays per year
  • 12 weeks 100% paid parental leave and $4,000 return to work childcare stipend

Job Summary

JOB TYPE

Full Time

SALARY

$128k-161k (estimate)

POST DATE

11/10/2022

EXPIRATION DATE

05/19/2023

WEBSITE

agentsync.io

HEADQUARTERS

Denver, CO

SIZE

<25

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The job skills required for Director, Product Marketing include Product Marketing, Go To Market, Insight, Analysis, Product Management, Sales Enablement, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Product Marketing. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Director, Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing. You can explore the career advancement for a Director, Product Marketing below and select your interested title to get hiring information.

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If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director Product Marketing job description and responsibilities

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

03/28/2022: Duluth, MN

The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.

04/25/2022: Paramus, NJ

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

04/28/2022: New Britain, CT

The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.

05/21/2022: Las Vegas, NV

Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.

05/01/2022: Chillicothe, OH

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director Product Marketing jobs

Create clear standards for quality management.

03/19/2022: Appleton, WI

Empathy & the ability to connect with customers on different levels.

04/04/2022: Des Moines, IA

Strategic planning & business skills.

05/31/2022: Long Beach, CA

Reporting on product marketing success.

04/19/2022: Rochester, MN

Seek out opportunities to become a role model or mentor.

04/26/2022: Idaho Falls, ID

Step 3: View the best colleges and universities for Director Product Marketing.

Butler University
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