For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300 venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. 

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. 

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary:

The Director Marketing will create detailed promotional and advertising plan identifying targeted demographic for each individual show. This position will develop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources. The Director Marketing will oversee the marketing department including progress and performance to ensure assigned work is completed correctly and on deadlines.

Essential Functions:

• Create detailed promotional and advertising plan identifying targeted demographic
  for each individual show. Strategize and research new marketing trends and
  practices to apply to AEG Presents shows, events, festivals and tours. Monitor the
  purchase of flight plans, promotions for different locations, and partner with public
  relations team to strategize.
• Oversee the marketing department including progress and performance to ensure
  assigned work is completed correctly and on deadlines. Provide mentorship and
  guidance to develop marketing staff by providing information, educational
  opportunities, and experiential growth opportunities. Manage marketing workflow
  by completing marketing department operational requirements by scheduling and
  assigning employees; following up on work results.
• Work closely with supervisor to determine department budgets and negotiate with
  artist management. Provide short- and long-term market forecasts and reports by
  directing market research collection, analysis, and interpretation of market data.
• Develop new strategies for existing events by analyzing statistics regarding market
  development; acquiring and analyzing data; consulting with internal and external
  sources.
• Create ad plan for tours, festivals and one off shows. Responsible for the creation of
  press releases, securing promotion, overseeing the creation of advertising materials
  and executing plan. Approve radio spots, order festival art, posters, and banners with
  official graphics, write and produce festival videos, coordinate with legal on sensitive
  material and vendor contracts.
• Maintain marketing staff by recruiting, selecting, orienting, and training employees.
  Maintain marketing staff job results by counseling and disciplining employees;
  planning, monitoring, and appraising job results. Supervise and delegate the work of
  marketing staff. Guide, mentor and assist other employees.
• Collaborate with booking team to create unique pitches to entice artists to work AEG
  Presents. Brainstorm to develop new techniques for promotions and interactions
  with artists.
• Coordinate with PR agencies and record labels to send out press releases and
  manage day of show press lists. Coordinate press interviews, secure artist availability
  for promotions and artist availability.
• Identify short-term and long-range issues that must be addressed; provide
  information and commentary pertinent to deliberations; recommend options and
  courses of action; and implement directives.
• Build and cultivate relationships artists and artist management by attending live
  events, networking lunches, meetings. Maintain professional and technical
  knowledge by attending educational workshops; reviewing professional publications;
  establishing personal networks; participating in professional societies.
• Follow up with media outlets and artist management on additional marketing
  opportunities to increase ticket sales. Liaison with media, venues, vendors, label and
  artists management
• Organize and submit ticket holds for promotions, media and artist management to
  ticketing department. May be responsible for distribution of daily ticket counts.

Qualification:

• BA/BS Degree in Marketing/ Business Communications, PR Preferred
• 8-10 years of related work experience
• 8-10 years of experiencing working with and creating budgets
• 8-10 years of experience working as a promoter a plus

Knowledge, Skills and Abilities:

• Excellent computer skills with proficiency in Microsoft Word, Outlook and Excel and Photoshop
• Knowledge of brand identity, advertising, digital marketing and social media strategy and best practices
• Strong interpersonal skills with the ability to create and foster relationships
• Knowledge of media buying, negotiating and documenting agreements