Overview

Acts as liaison between advertising/media agencies, internal creative/production team, and external vendors, to ensure accurate exchange of all relevant information; focused on supporting the Insurance and Financial Services business lines; facilitates workflow and project traffic using agency workflow system; maintains business line records.

Responsibilities

Maintains marketing activity matrix for business line as assigned to include internal and external channels, content, quantities, frequency, publication/distribution date and results if applicable. Maintains marketing plans, updating as necessary under general direction of the marketing team.

Works with the Marketing Specialist to gathers data to open, track status for, and close all marketing jobs; Opens and manages IT tickets, traffics approved advertising and collateral materials; attends regular marketing meetings with business lines and follows through on projects as assigned.

Collaborates and communicates key information with many different internal departments such as Creative, Marketing, Purchasing, & Analytics. Ensures timely and accurate production of marketing materials.

Coordinates projects and ensures timely delivery of campaigns.

Maintains the marketing calendar. 

Qualifications

Education/Licenses/Certifications: Associates degree required, or 3-4 years of additional relevant experience Bachelors degree preferred in Marketing, Advertising, Communications or related field Experience: Agency or in – house marketing experience preferred Experience with agency workflow/traffic software a plus Skills & Abilities: Think, Act & Be Safe. Encourage, build, and maintain mutual trust, respect, and cooperation with others, at all levels. Ability to maintain confidentiality. Ability to listen to, understand, and communicate with others by telephone, in written form, electronically, or in person. Developing specific goals and plans to prioritize, organize, and accomplish your work. Ability to apply sound judgement to produce appropriate outcomes to a variety of situations. Including high volume and challenging situations. Ability to schedule and plan assigned activities so that goals and priorities are achieved. Ability to operate a computer/mobile device with relevant software applications.