Analyst, Digital Content

AAA is hiring for a Digital Content Analyst to join our team! The Analyst is responsible for managing key content & marketing initiatives as well as advertising objectives, including coordinating ad placements and content with outside vendors and both in-house and outside sales team members. This position will manage implementation of weekly content within the companies CMS in an effort to meet organizational goals. The Analyst will oversee communication between email marketing team and other internal business lines to organize and implement revenue generating sales assets for both AAA World and The Extra Mile. At AAA, your success is our success. What we can offer you: A competitive salary commensurate with experience Annual Bonus Annual Merit Increase Eligibility Hybrid schedule available Comprehensive health benefits package 3 weeks of paid time off accrued during your first year 401(K) plan with company match up to 7% Professional development opportunities and tuition reimbursement Paid time off to volunteer & company-sponsored volunteer events throughout the year Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability What You'll Do: Independently manage weekly content development and implementation within The Extra Mile on ACA’s website. Manage online/digital ad reservations and trafficking. Communicate ad specifications, proofing process, proof of placement, etc. with outside vendors and sales team members. Conduct research to enhance SEO and SEM strategies and devise plans to implement such strategies. Continually monitor, educate and execute industry changes in these areas. Provide detailed reports outlining ad sizes, placement, versions, etc. Traffic all ads to appropriate departments and ensure that all advertisements are implemented properly for revenue generating guarantee. Manage digital ad placement, tracking, screenshots and additional proof of performance for internal and external advertising clients. Serve as the liaison between the Email Marketing Team and the AAA World Sales Team. Manage all Sales Team assets as well as communications with outside vendors, including, but not limited, to the development of digital advertisements, imagery, text and various types of digital marketing assets. Collect, prepare/create and enter digital assets (copy, photography, videos, etc.) into CMS. Manage assets to be organized and comprehensible within the company CMS. Oversee QA process for online digital content within portions of ACA’s website. Align with multiple Business Lines throughout QA process. Lead the implementation of The Extra Mile, AAA World, AAA Traveler and other business line marketing plans and strategies within the online content hub, including the coordination, preparation, communication, and distribution of these initiatives. Aid in compiling email content, advertising, and imagery. Participate in weekly proofing of The Extra Mile email, including all the revenue-generating advertisements within the emails. Develop supporting content strategies that support the enterprise content strategy. Research trending topics and write content when needed, including identifying relevant topics, fact-checking, and analyzing sources. Perform miscellaneous job-related duties, as assigned, across the department. Help oversee company drawings/sweepstakes/promotions. Accurately perform all position-related clerical/administrative tasks. Minimum Qualifications: Bachelor’s degree in Marketing or equivalent. 3 years of experience in Marketing, Communications or Public Relations with a focus on customer service. Ability to manage key organizational programs. Ability to manage multiple projects/initiatives while maintaining a high degree of quality. High degree of professionalism and effective interpersonal skills. Strong organizational skills. Effective oral and written communication skills. Extensive PC proficiency with expertise in Microsoft Word, Excel, Access and PowerPoint. Proficient in conducting market research on the Internet. Ability to multi-task and meet required deadlines independently. Strong analytical skills and general knowledge of accounting principles. High level of attention to detail. Working knowledge of computer programs including Word, Excel, Outlook, PhotoShop. Knowledge of Adobe, WordPress, and SiteCore a plus. AAA Club Alliance (ACA) is an equal opportunity employer. Our investment in Diversity, Equity, and Inclusion: At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals, regardless of race, color, gender, identity, veteran status, sexual orientation, physical ability or national origin, to apply. Job Category: Media - Journalism - Newspaper Work from home or Remote positions primary residence must reside within the footprint that AAA Club Alliance Inc. operates. Our club is located in 13 states including CT, DE, IN, KS, KY, MD, NJ, OH, OK, PA, SD, VA, Washington D.C., and WV. AAA Club Alliance is the result of AAA Mid-Atlantic, AAA Allied Group, AAA Oklahoma/South Dakota, and AAA Ohio Automobile Club joining, now representing nearly six million members in 13 states and Washington, DC. We are always looking for talented people who will commit with us to provide exceptional service, peace of mind and savings to our Members. Our Associates make the difference each day in the lives of our Members. We encourage you to learn more about us and apply to positions for which you are interested and qualified. Click on the Careers Home page to follow us on LinkedIn, Twitter, and Facebook, and create job alerts to be the first to know when positions that meet your interests become available at AAA Club Alliance. AAA Club Alliance complies with federal, state and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please direct your inquiries to jobs@aaamidatlantic.com.