Overview

A Place for Mom is an online platform that connects families with a team of experienced advisors across the country to help them find the best senior care for their loved one. Owned by two of the world's leading private equity firms, Silver Lake and General Atlantic, A Place for Mom is a leader in a quickly growing “grey-tech” technology industry and is rooted in our mission to be a trusted destination for families and our network of over 18K community and agency customers. Living by our values and working to achieve excellence on behalf of our customers is integral to success at A Place for Mom.

• Focus on Excellence
• Act with Integrity & Assume Positive Intent
• Drive Outcomes Every Day with Passion and A Sense of Mission
• Make the Lives of our Families and Customers Better, Easier and More Successful
• Realize the Full Potential in Each Team Member; Work as a Single Supportive Team

Company Leaders

Larry Kutscher - Chief Executive Officer

Larry Kutscher is Chief Executive Officer of A Place for Mom. Larry is a veteran CEO with over 30 years of experience leading digital, technology and service businesses through significant periods of growth and value creation. Prior to this role, he served as Chief Executive Officer of TravelClick, where he drove the company’s overall strategic vision and helped increased the company’s value from approximately $300 million to more than $1.5 billion over eight years.

Tatyana Zlotsky – Chief Customer Officer & GM Tatyana is a visionary and entrepreneurial digital marketing executive, brand builder, and industry thought leader with experience in driving transformational change and redefining user experiences for Fortune 100 companies and start-ups. She has a reputation for championing the art and science of marketing - from strategic branding and creative development to data and technology - translating high brand value into tangible revenue generating activities.

THE POSITION

Based in our NYC office, the Senior Marketing Analyst will play a critical role in supporting A Place for Mom’s transformation of our online experience and organic performance across our portfolio of websites. Reporting into the Senior Director of Site & SEO, this role will draw on deep data sets to better understand customer intent which in turn will drive recommendations for the Site & SEO, Content and Product teams. Success in this role will help the Site & SEO team increase traffic and on page conversion in order to connect more families with APFM and contribute to the company’s financial targets.

Who you are:

You are a passionate, data-driven individual and enjoy digging into complex datasets. This role will be the analytical foundation of the A Place for Mom Site & SEO team. The Senior Analyst will use data and insightful analyses to manage the channel’s performance as well as support, inform, and, where applicable, challenge decisions to help hone and serve A Place for Mom’s business goals. The ability to iterate and drive improvements quickly using data will be key to our success. This individual will also play a key role in elevating the insights gleaned from data into actionable recommendations for the team and executive audiences.

Responsibilities

What you will do:

• Support defining and executing domain strategies: Conduct keyword analysis, competitor benchmarking, user journey analysis, family interviews, and user-behavior analysis to inform the broader strategy for each domain and translate each strategy into action
• Improve on-site conversion: Analyze differences in engagement and performance across site visitors to identify, size and prioritize opportunities for conversion improvement and work with the Senior Manager, Site Acquisition to craft A/B tests to assess each hypothesis on the site
• Enable successful roll out of new website and content initiatives: Evaluate the performance and impact of new site features, designs, and content types on engagement and conversion. Recommend opportunities to expand on high performing changes or quickly pivot to address underperforming ones
• Drive weekly results reporting and insights: Manage weekly forecasting effort and analyze drivers of latest performance across macro trends, internal changes, or external forces. Create and manage performance dashboards and analyses to support management and performance of each site against the team’s goals

Qualifications

Qualifications

• Bachelor degree in a quantitative field such as Computer Science, Engineering, Mathematics, Statistics or Economics
• 2-3 years of analytics or quantitative professional experience in fields or functions such as consulting, investment banking/finance, digital marketing, or customer insights
• Experience working with, cleaning, and linking raw datasets to be able to conduct analyses and generate insights
• Proven ability to develop hypotheses that guide how you structure an analytical approach to answer the question at hand, identify and collect the necessary data, and execute the analysis to drive to insights
• Effective communicator able to translate complex analysis into recommendations and communicate results, both orally and in written form, to broader organization
• Ability to work as part of a team, while driving particular initiatives
• Collaborative and adaptable
• Resourceful and committed to excellence
• Able to handle pressure in a fast-paced, ever-changing, environment

*If you are hired to work in or travel to the NYC Office, you will be required to provide proof that you have received the COVID-19 vaccine

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