Overview

Analyst, Community Content Marketing

Job Description

Join our growing team!

A Place for Mom is a mission driven transformational company, helping families with Senior Living options. We are looking for talented individuals who want to quickly have an impact on our business. Come join our growing team!

A Place for Mom is an online platform connecting families searching for senior care services with a team of experienced advisors providing insight-driven and personalized solutions. Our mission, as the leader in senior care advisory, is to be a trusted destination for families and our community customers. We are a quickly growing organization with over 500 advisors connecting more than 300K families every year to one of our community customers.

Living by our values and working to achieve excellence on behalf of our customers is integral to success at A Place for Mom. Employees who thrive at A Place for Mom live our values every day and are an important part of our hiring practices:

• Focus on Excellence
• Act with Integrity & Assume Positive Intent
• Drive Outcomes Every Day with Passion and A Sense of Mission
• Make the Lives of our Families and Customers Better, Easier and More Successful
• Realize the Full Potential in Each Team Member. Work as a Single Supportive Team

A Place for Mom employees over 900 people nationwide with plans to continue to expand into the future. We currently have offices located in Seattle, New York, Naples and Kansas City. We offer competitive compensation and benefit packages along with Paid time off, paid holidays and 401K with a match. We are committed to our employees’ career development growth and promotion within the organization.

If you are a results oriented, passionate and collaborative team player looking for a company with a bright future we would love to talk to you.

THE POSITION

The Analyst will be responsible for providing technical and business analytical skills to drive our community content marketing. Specifically, you will be responsible for producing data that provides insights into the various market dynamics of senior living nationwide leveraging proprietary databases and consumer research. Key aspects of this work will include: defining parameters for market-relevant data, testing different data applications in our content marketing, and informing and building go-forward analytics tools that enable community content marketing on our owned & operated websites to scale.

Who you are:

You are passionate and data-driven. You have strong problem solving capabilities and are always learning and looking to apply new tools or insights to your analysis. You have a proven history of using data to structure analysis, test hypotheses, and drive business outcomes by focusing on the most relevant metrics. You don't mind rolling up your sleeves to do what it takes to come up with new solutions or ways for solving a problem at hand. And, you are comfortable working with multiple stakeholders across an organization and can communicate your results clearly and succinctly.

Responsibilities

What you will do:

• Manage community content marketing data leveraging our proprietary databases to provide unique insights about the senior living marketplace across the nation
• Create custom queries, through development of deep proficiency in APFM customer data, to inform reporting & analytics
• Build automated reports, with an eye toward scalability & efficiency, that enable non-technical content marketers to more readily access routine data updates
• Present, interpret and clearly explain data insights on community market dynamics to stakeholders across our organization
• Develop an expert advisor into marketplace dynamics and considerations, working closely with our content marketing team, to enable unique content that will enhance our site experience for families in the search of senior living
• Prioritize projects and requests and clearly communicate timeline expectations to various stakeholders
• Incorporate APFM Values into each family, customer, and co-worker interaction

Qualifications

Required Skills and Competencies:

• 5 years of experience with 2 years of technical analytical experience (e.g., query proficiency, report building) and business reporting (e.g., KPI metric or benchmark building) proficiency
• Proficiency in SQL; experience using Databricks preferred
• Proficiency in building self-serve dashboards in Business Intelligence platforms, experience using Tableau preferred
• Outcome-oriented – thrives at translating target outcomes into measurable actions & reports
• Ability to prioritize in a fast-paced environment
• Ability to effectively communicate technical concepts to non-technical audiences
• Strong communication skills with the ability to communicate effectively at all levels of an organization, including the C-Suite
• Bachelor Degree

About A Place for Mom

A Place for Mom provides a valuable resource for families seeking senior care solutions for their parents. Since A Place for Mom was established in 2000, we have helped over a million families find senior care and housing options and have become the largest senior living referral service in the U.S and Canada.

Our service is completely free for families; our local Advisors are senior care experts in the markets they operate and know the care, properties, costs and reputation of communities available; in addition most Advisors are deeply experienced and have helped thousands of families find the right solution for their mom or dad. They will provide invaluable guidance to the family saving them time and providing confidence they are making the right decision in coordination and on behalf of their parent or loved one (all at no cost). 

A Place for Mom is an equal opportunity employer committed to hiring and valuing a diverse work team. This policy of Equal Employment Opportunity applies to all applicants and employees, and to all aspects of employment, including recruitment, hiring, training, compensation, promotions, and treatment on the job, benefits, termination, and all other terms and conditions of employment.

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