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Senior Data Scientist, Media Analytics – Kroger Precision Marketing P1559
Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost five years ago, we have activated campaigns for over 1900 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
As Senior Data Scientist, Media Analytics – Kroger Precision Marketing you are joining a community of analysts – we are researchers in search of the customer story. We are the voice of the customer. Customers share their story with us each day, and it is our job to tell their story. Our Analysis team is known for solving client and customer problems, employing the most appropriate statistical and analytic approaches. You will be hands-on with respect to the analysis of a retailer database, using the full suite of 84.51° technical and visual tools – R, Python, Tableau, Excel, SQL, Power BI (and other internal tools) to create timely, relevant, and actionable insights.
Responsibilities:
Qualifications, Skills and Experience:
About 84.51°:
84.51° knows customers, and we know how to connect you.
Using a sophisticated, proprietary suite of tools and technology, we turn customer data into actionable knowledge. With unparalleled customer data and predictive analytics capabilities, we deliver personalized marketing strategies and ensure the best experience for customers of Kroger and more than 300 consumer-packaged-goods companies. We put the customer at the center of everything we do, resulting in a more dynamic, informed, and personal approach to driving customer loyalty.
#LI-Remote
#LI-SSS
Full Time
Business Services
$96k-121k (estimate)
01/29/2023
02/16/2023
8451.com
CINCINNATI, OH
500 - 1,000
2015
Private
SIMON HAY
$50M - $200M
Business Services
84.51 is a management consulting firm that provides predictive analytics, media optimization and marketing services for enterprises.
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Senior Data Scientists rae responsible in formulating, suggesting, and managing data-driven projects which are geared at furthering the business's interests.
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