DESCRIPTION The Marketing Manager will work on Q2 Solutions Marketing Team to support marketing and event activities. The Marketing Manager focuses on B2B campaign marketing. This position will work closely with the Global Head of Marketing and service line marketers to develop and implement overall marketing objectives, strategies, positioning & messaging, programs/promotions, events, collateral, and success metrics for Q2 Solutions. PURPOSE Working with service line leadership, create a value proposition and differentiated messaging to maximize the commercial opportunities within the specified service line(s). Develop and implement marketing strategies and plans to generate customer-centric growth. RESPONSIBILITIES As a member of the Q2 Solutions Marketing team, the Marketing Manager has diverse responsibilities to include: Marketing Management Collaborate with the assigned service line and business development team to understand business goals and strategies, market sizing and insights, and product positioning to influence campaign strategies Developing and implementing marketing plans that contribute to the generation of qualified leads which helps meet business new business and revenue goals Play an active role in delivering the brand experience, voice, and visuals across all marketing channels Participating in the development of effective advertising copy, social media plans, and integrated marketing campaigns Guide content strategy and messaging architecture (including advertising, landing pages, websites, emails, collateral, and other external-facing assets) in collaboration with subject matter teams Optimize the development and refinement of key terms and website content to improve search engine optimization (SEO) metrics Understand and own key marketing metrics such as impressions, clicks, website activity, and marketing qualified leadsInterface with external agencies and appropriate internal functional group to execute agreed-upon plans / programs Work collaboratively with cross-organizational departments Project manage a diverse content array on time and within budget Perform other marketing support functions as needed Events Management Work with conference organizers to secure booth/contract Coordinate pre-event calls with event attendees (BDs and SMEs) Work with vendors to assure materials and support for events and coordinate payments Assure collateral material is at events Assure maintenance and shipment of booth properties Work with marketing lead to coordinate booth graphics Support attendees regarding registration and accommodations Maintain up-to-date list of all events and create campaigns in internal systems Create event landing pages Schedule social media posts for events Gather feedback post event to drive continuous improvement Assure leads are processed efficiently Efficiently and effectively utilize resources and budget REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES Laboratory services, CRO, or CMO (Contract Manufacturing Organization) marketing experience preferred Pharmaceutical R&D experience/knowledge preferred Strong Microsoft Office and LinkedIn skills Strong reporting and analytics capabilities Demonstrated digital and content strategy experience, including omni-channel marketing Demonstrated ability to plan, multi-task and prioritize, work deadlines and problem-solve Demonstrated teamwork, communication (written and verbal), and organizational skills Strong analytical, time management and interpersonal skills Ability to lead cross-functional teams Ability to establish and maintain effective working relationships with staff, coworkers, managers, and clients Ability to work independently MINIMUM REQUIRED EDUCATION AND EXPERIENCE Bachelor's degree in Marketing, Communications, Science, or Business preferred and 2-3 years relevant marketing experience required; or equivalent combination of education, training, and experience. 3 years relevant marketing experience preferred Q² Solutions is a leading clinical trial laboratory services organization with end-to-end laboratory services and secure, enterprise-wide biospecimen and consent management solutions. https://www.q2labsolutions.com/careers We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/q2-solutions-eoe As the COVID-19 virus continues to evolve, Q² Solutions' ability to operate and provide certain services to customers and partners necessitates Q² Solutions and its employees meet specific requirements regarding vaccination status. https://jobs.iqvia.com/q2-solutions-covid-19-vaccine-status IQVIA is a world leader in using data, technology, advanced analytics, and expertise to help customers drive healthcare – and human health – forward. Together with the companies we serve, we are enabling a more modern, more effective and more efficient healthcare system, and creating breakthrough solutions that transform business and patient outcomes. To get there, it takes diverse skills and a curiosity to explore new possibilities. No matter your role, everyone at IQVIA, including our colleagues at Q² Solutions, contributes to our shared goal of improving human health. Thank you for your interest in growing your career with us.