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Social Media Specialist

Orlando, FL | Full Time
10 Days Ago

Job Description

ABOUT US


321 is a full service marketing agency built on—and fueled by—the uniquely collective strength of our staff. We know what it’s like to grind, to create, to dream—we’ve been there before. Our team is built by badass individuals who are all so much more than a job title; leaders who skipped the beaten path and carved their own way. We know that talent comes from all walks of life, that inspiration and engagement aren’t born in uniformity.


And we’re always searching for talent. We believe in focusing on what matters and championing our work. You in?


ABOUT THE ROLE


A Social Media Coordinator at 321 is a forward-thinking, creative individual who manages the placement and reports on the success of  meaningful and engaging content the 321 develops for all social media platforms. This includes: distributing engaging content for our clients through social media according to a well organized content calendar, managing regular posts by responding to followers, providing project briefs and guidelines, staying abreast of industry trends, and providing invaluable copywriting skills. This team member provides strong, reliable support to the content team and  is in touch with how to effectively promote brands through social media using best practices and latest trends.


WHAT YOU’LL DO:


  • Social Network Coordination
    • Demonstrate hands-on experience using social media for brand awareness and proactive community management.
    • Assist with the generation, editing, publishing and sharing of engaging content daily (e.g. original text, photos, videos and news)
    • Be a responsible and professional coordinator of the social accounts for both 321 and clients. 
    • Communicate with followers, respond to queries in a timely manner and monitor user generated content, based on company and community policies.
    • Demonstrate strong proofreading and written communication skills. 
    • Seamlessly adjust writing to match client brand voices and terminology. 
    • Support the creation,  management, and adaptation of content calendars.


  • Social Strategy Reporting
    • Assist with the reporting on the strategy, delivery, and ongoing optimization of 321 and client social media campaigns
    • Support the Social Media Manager and Senior Content Strategist’s social media strategy by having full understanding of the research, benchmarking, messaging, and audience identification that aligns with the client’s business goals.
    • Actively research and contribute strategic ideas that support the benefits of each platform including Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, TikTok, Tumblr, and more.
    • Assist the Social Media Manager on reporting on specific objectives and ROI.
    • Track, monitor and report on social output in order to contextualize effectiveness, and adapt and outperform benchmarks.


  • Public Relations & Networking
    • Support the identification of new media opportunities and communication with social media influencers.


  • Internal & External Collaboration
    • Adhere to specific brand guidelines and social media best practices, while working within budget and timeline constraints.
    • Take notes in client presentations to make necessary adjustments to projects while maintaining the overall social strategy.
    • Work closely and collaborate with project associated departments, including Creative, to deliver quality, impactful posts.


  • Professional Drive & Reliability 
    • Be a self-starter and quick learner, with the ability to deliver work on time and within scope.
    • Bring innovative, industry leading ideas to the table. 



WHAT YOU HAVE:


  • Bachelor’s degree in Marketing, Public Relations, English Literature, Creative Writing, or a relevant field of study. 
  • 1 years of agency or client-based social media management experience
  • Exceptional interpersonal, written, and oral communication skills. 
  • Ability to work with a team, with a strong interest in cross-departmental collaboration. 
  • Must be professional, personable, self-motivated and flexible.
  • High energy and creative with a sense of humor. 
  • Should possess a combination of analytical and creative skills. 
  • Must be able to work independently and under pressure on multiple projects and client needs. 
  • Must be organized, detail oriented and comfortable with change. 
  • Capable of managing multiple priorities in a fast-paced, dynamic environment. 
  • Experience in all major social media platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, and YouTube) and social media technology (Sprout, etc)



REPORTING STRUCTURE:


This position reports directly to the Social Media Manager.

Company Overview

  • Website 321theagency.com
  • Headquarters ORLANDO, FL
  • Size 50 - 100
  • Founded 2008
  • Type
  • CEO CAREY SOBEL
  • Revenue <$5M
  • Industry Business Services
  • About 321 the agency
  • 321 the agency infuses hyper-targeted proprietary advertising technology with creative communications to drive brand and business growth. For established brands and startups, this suite of data-centric products map business objectives, recognize opportunities, and fuel informed decision making. We are the perfect combination of business intelligence, performance marketing, and strategically-crafted creative.

Skills for Social Media Specialist

The job skills required for Social Media Specialist include Social media, social media platforms, LinkedIn, YouTube, Social media strategy,and Presentation etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Specialist. Select any job title you are interested in and start to search job requirements.

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Career Path for Social Media Specialist

The following is the career advancement route for Social Media Specialist positions, which can be used as a reference in future career path planning. As a Social Media Specialist, it can be promoted into senior positions as a Social Media Communications Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Specialist. You can explore the career advancement for a Social Media Specialist below and select your interested title to get hiring information.

How to Become a Social Media Specialist

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