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2ULaundry and LaundroLab are on a mission to create time for the world to focus on the things that matter most - and that probably isn’t laundry! We’re a rapidly growing startup that is rewriting the rules around this time-consuming task by building two complementary brands. With our convenient pick-up and drop-off service and modern, inviting laundromats, we provide people with an effortless and convenient solution to laundry and dry cleaning to give them back time because as we all know, time is valuable.
The Director of Marketing Role:
2ULaundry and LaundroLab are poised for explosive growth across the country. We’re looking for an accomplished Director of Marketing to empower, build, and grow our marketing team composed of paid marketing, marketing operations, web, mobile, data analytics, and beyond. You’ll work with a wide variety of stakeholders across the company, influencing our company growth and overall go-to-market strategy at the highest levels. You’ll collaborate most closely with a team of marketers across Field, Growth, Product, and Brand marketing channels as well as introduce new programs to accelerate our growth across a variety of vectors.
You’ll have the unique opportunity to build programs that introduce 2U and LaundroLab to new customers, prospective franchisees, and geographies. You’ll oversee our conversion optimization frameworks and processes, accelerating our growth by testing and learning throughout our funnel, from brand awareness through first purchase, and beyond. You live and breathe all the acronyms–CRO, SEO, A/B Testing, ABM, CAC, SEM, CPL etc–and have expert ability to prioritize the highest leverage opportunities and build clear growth roadmaps for improving customer acquisition and retention.
You are an analytical and creative leader, able to work hands-on with data as well as develop effective ways to engage our audiences. Your strong integrated campaign thinking enables you to achieve results by combining data, intuition, and experience. You challenge the status quo and aren’t afraid to take informed risks and empower your team to do the same.
The Director of Marketing will report to our President and serve as part of our leadership team. This role will be based in our Charlotte office and will be a hybrid role.
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2ULaundry and LaundroLab are equal opportunity employers. We value diversity and strive to create an inclusive environment representative of a variety of backgrounds and experiences. Employment is decided solely on the basis of qualifications, merit, and business need.
Full Time
Consumer Services
09/28/2022
10/31/2022
2ulaundry.com
CHARLOTTE, NC
25 - 50
2016
Private
ALEX SMERECZNIAK
$5M - $10M
Consumer Services
2u Laundry offers laundry pickup and delivery services for individuals.
The following is the career advancement route for Director of Marketing positions, which can be used as a reference in future career path planning. As a Director of Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Marketing. You can explore the career advancement for a Director of Marketing below and select your interested title to get hiring information.
If you are interested in becoming a Director of Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director of Marketing for your reference.
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Quotes from people on Director of Marketing job description and responsibilities
A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
02/05/2022: Reading, PA
A Marketing Director reports to the Chief Marketing Officer.
01/03/2022: Birmingham, AL
The marketing director leads and guides the efforts of the marketing department.
02/04/2022: Reno, NV
They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
01/14/2022: Fort Smith, AR
They typically manage marketing of a business, organization, particular product or group of products.
01/02/2022: Chico, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director of Marketing jobs
The director of marketing generally has at least five to 10 years of applicable experience.
01/09/2022: Orange, CA
Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
02/22/2022: Saint Louis, MO
Experience with digital marketing forms such as social media marketing and content marketing, required.
01/26/2022: Lafayette, LA
Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
03/12/2022: Lawrence, MA
Director of Marketing requires some amount of technical expertise and experience.
02/28/2022: Charleston, SC
Step 3: View the best colleges and universities for Director of Marketing.