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11105 Expedia, Inc.
Seattle Campus, WA | Full Time
$62k-85k (estimate)
5 Months Ago
Marketing Automation Specialist
11105 Expedia, Inc. Seattle Campus, WA
$62k-85k (estimate)
Full Time 5 Months Ago
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11105 Expedia, Inc. is Hiring a Marketing Automation Specialist Near Seattle Campus, WA

If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application. Marketing Automation Specialist The GPM team is investing in Marketo and we’re looking for a Marketing Automation Specialist to be part of GPM. This individual will be critical in helping build out compelling, data driven customer journeys across the hotel partner lifecycle. If you enjoy building from scratch, thrive on turning ambiguity into productivity, and have aptitude for marketing technologies, then this role is ideal for you. This position will be based in Seattle, WA and will be an instrumental part of our marketing automation, web, and email delivery team. What you’ll do: This person will require basic experience in marketing tools and capabilities with a specific emphasis in Marketo and Adobe Experience Manager needed to create/configure the following deliverables: Personalized emails, campaign landing pages and registration form templates Automated customer journeys Programming of business rules and marketing triggers Lead scoring Personalization (use of tokens and snippets) Customer contact thresholds Marketing programs run successfully through Marketo for execution Registrations forms can be staged on sites to aid with customer data capture Who you are: Marketing technologist with operations mindset Strong stakeholder management skills Good analytical skills, with attention to detail Skill set with Marketo Ability to take marketing concepts/requirements and translate them into marketing automation programs Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc. Must be able to self-direct and motivate, working independently with little oversight Bachelor's or Master's degree in marketing and sales or a related technical field; or equivalent related professional experience 1-3 years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels #L1-TL1 About Expedia Group Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Job Summary

JOB TYPE

Full Time

SALARY

$62k-85k (estimate)

POST DATE

10/05/2022

EXPIRATION DATE

02/18/2023

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The job skills required for Marketing Automation Specialist include Programming, Attention to Detail, Analytical Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Automation Specialist positions, which can be used as a reference in future career path planning. As a Marketing Automation Specialist, it can be promoted into senior positions as an Office Services Professional III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Specialist. You can explore the career advancement for a Marketing Automation Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Automation Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Automation Specialist job description and responsibilities

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

05/03/2022: Champaign, IL

Creating and managing email campaigns such as welcome messages or goodbye messages to customers who have not engaged with the company within a certain amount of time.

02/17/2022: New London, CT

Designing and implementing social media campaigns, including creating content and posting updates that are relevant to the brand or product being promoted

02/16/2022: Chattanooga, TN

Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs or campaign ROI and sales growth.

05/06/2022: Baltimore, MD

Build and maintain landing pages to support acquisition and engagement marketing programs to successfully reach new and existing contacts.

04/04/2022: Sioux Falls, SD

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Automation Specialist jobs

Ultimately, marketing automation is a results-driven job. If you don’t have any marketing qualifications but can demonstrate success and experience, you might enter the field on track record alone.

03/13/2022: Paramus, NJ

You can also learn about marketing automation on the usual online learning platforms. There are dozens available, covering beginner to advanced levels, on LinkedIn Learning and Udemy.

02/17/2022: Utica, NY

Take note that the people who work in this field as Marketing Automation Specialists can look forward to a varied, challenging, and rewarding role.

03/22/2022: Huntington, NY

Be Strategic, Operational, and Tactical.

04/07/2022: Springfield, MA

Marketing Automation Specialists need to develop a wide range of marketing and technical skills and qualities.

03/23/2022: High Point, NC

Step 3: View the best colleges and universities for Marketing Automation Specialist.

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