Need help? We're here: ICFCareerCenter@icf.com About ICF ICF (NASDAQ:ICFI) is a global consulting services company with approximately 8,000 full and part-time employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com. Marketing Manager (Hybrid) ICF, $1.5B global consultancy with over 8,000 employees, is one of the nation’s leading government professional services firms. ICF supports nearly every U.S. federal civilian agency in improving the effectiveness and impact of public services across a wide variety of domains; and has done so for over 50 years. Through a values-based approach and longstanding passion for developing sustainable, impactful solutions for clients, we combine domain and technical expertise to help agencies accelerate mission outcomes. Our goal: create highly innovative solutions to complex challenges that help build a more prosperous and resilient world for all. As U.S. federal civilian and health agency leaders continue to redefine their missions through the lens of technology and respond to gaps in the federal health system exposed by the pandemic, we are hiring a Marketing Manager to amplify the visibility of our leading technology portfolio and our health domain services across the federal sector. Key responsibilities for this role will include: Help develop and execute the marketing strategy and integrated campaign plan for ICF’s largest business, ensuring we are building brand awareness, audience engagement and lead generation. Manage the campaign’s day-to-day efforts, ensuring high quality and high volume of activity across a variety of earned, owned and paid channels. Collaborate with an internal staff of marketers to prioritize and deploy the right mix of integrated campaign tactics. Coordinate with content marketing, demand generation and brand teams to develop targeted and dynamic campaign content. Help set our industry tradeshow strategy and manage the execution of priority events. Manage third-party relationships and partnerships that support marketing campaign efforts. Work with our external public relations and digital agency partners to share ICF’s industry-leading research and analysis, world-renowned experts and unique insights with national, regional and trade media. Work in tight collaboration with our campaign operations and analytics team to ensure progress and identify opportunities to enhance or evolve campaign tactics. Required Qualifications: 5-7 years’ experience developing digital campaign strategies, preferably in B2G environments Preferred Qualifications/Skillsets: Bachelor’s degree Proven ability to analyze and interpret data and inform/drive business decisions with analytics Passion for finding new and creative ways to reach an audience 1 years of experience working in a marketing environment supported by technology platforms and customer data Experience working with Go-to-Webinar, Sitecore, Marketo and Demandbase preferred 5 years’ experience working with directly with business stakeholders to set and manage expectations and share campaign ideas and progress 3 years of experience working in a marketing environment supported by technology platforms and customer data Strong project management skills; ability to juggle multiple priorities, organize, and execute Excellent communication, collaboration, and interpersonal skills Strong ability to work across teams and departments in a highly collaborative way to get things done Ability to analyze and interpret data and inform/drive business decisions with analytics Working at ICF Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email firstname.lastname@example.org and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement. Reston, VA (VA30)
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Provide reports and analysis of marketing activities to senior managers and board of directors.
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Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.
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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).
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The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.
12/13/2021: Lowell, MA
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Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.
12/20/2021: Virginia Beach, VA
Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.
02/21/2022: Chicago, IL
Successful candidates will have a deep knowledge of experiential marketing and project management experience.
12/27/2021: Huntington, WV
A marketing manager needs leadership abilities and excellent project management skills to lead their team.
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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.
01/02/2022: Moline, IL
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High Point University