Content Marketing Specialist

Purpose:
The York University School of the Arts, Media, Performance & Design (AMPD) is one of Canada's most comprehensive school for arts, culture, and design. With 50 years of proven success and innovation, AMPD offers 30 competitive degree programs, 300,000 square feet of premier facilities, 3,000 socially engaged students ranging in creative disciplines, and 20,000 alumni leading in industries around the world. AMPD has been recognized locally, nationally, and globally for its impact on tomorrow's creative leaders and positive changemakers, ranking among the Top 100 Performing Arts Universities in the world by the QS University World Rankings and the Top 5 Arts, Performing Arts & Design Universities in Ontario in the Times Higher Education Rankings.Reporting to the Director, Communications & Digital Engagement, the Content Marketing Specialist is responsible for the development of written, visual, and multimedia content for print and digital communication initiatives. As a member of the Communication & Digital Engagement (CDE) team, the Content Marketing Specialist will work with various partners throughout the faculty to increase AMPD's brand visibility and reputation, improve student recruitment and conversion, and enhance student and alumni engagement to support retention and advancement efforts.To ensure all communication channels and messaging are aligned, the Content Marketing Specialist will work closely with internal and external partners to coordinate communication and marketing activities. The Content Marketing Specialist will also leverage tracking and measurement tools to report and analyze on the effectiveness of communication and marketing tactics.

Education:
College Diploma in English, Communications, Marketing, Digital Media, Publishing, Design, or a related field or an equivalent of 2 years recent experience (defined as within the last three years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below. University degree is an asset.

Experience:
Minimum of three (3) years of experience in strategic communications or marketing role, with an emphasis on content development. Demonstrated proficiency for generating engaging marketing content and multimedia collateral that supports domestic and international outreach. Demonstrated familiarity in developing content for digital and non-digital mediums and writing for diverse audiences. Demonstrated expertise in communication planning, creative production execution, and reporting and data analysis.

Skills:

Effective oral and written communications skills including editing experience with English usage, spelling, grammar and punctuation.
Demonstrated experience in content development, including writing for print and digital media. Capacity for creativity and innovation, requiring initiative, resourcefulness and judgement.
Demonstrated experience in researching, selecting, testing, measuring and reporting on traditional and digital communication channels.
Strong analytical skills and the ability to effectively use tools to measure campaign success and deliver actionable recommendations to managers and stakeholders for consideration.
Demonstrated ability to work in a project-based environment and handle concurrent priorities with accurate attention to detail.
Ability to work independently as well as the ability to build and maintain positive working relationships to coordinate cross-functional teams and projects.
Ability to exercise tact, diplomacy and discretion when working with confidential marketing information prior to publication/release and deadlineTechnical skills
Advanced level of Microsoft Office Word, Excel, and PowerPoint
Intermediate level with online analytic tools (e.g. Google Analytics, Sprout Social)
Intermediate level Adobe Creative Suite (e.g. Photoshop, InDesign, Illustrator, Acrobat, Bridge)
Proficienct in video editing software (e.g. Adobe Premiere Pro, Final Cut Pro, iMovie)
Proficient with content management systems and website languages (WordPress, HTML, CSS)Proficient in customer relationship management systems (e.g. Microsoft Dynamic CRM preferred) Proficienct in email distribution and project tracking methodology (e.g. spreadsheets, software).
Experience using established and emerging social media channels for communication, customer service and audience engagement.
Professional use of social media channels in a business setting, including but not limited to Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, Flickr, Snapchat, Reddit, Pinterest, Digg, forums, and blogging software.

Additional Notes:
Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview. Hours of work: Monday to Friday, 8:30 am to 4:30 pm.Summer: Monday to Thursday, 8:30 a.m. to 4:30 p.m., and Friday. 8:30 am to 3:30 pm.Requests to work overtime may occur periodically throughout the yearPeak periods for this position: September to JuneVacation restriction: Late-August, early-September, November, and March, when marketing collateral is being prepared and when events requiring media coverage most occurs. Must avoid campaign deadlines, must coordinate with colleagues, must avoid key student recruitment/orientation/retention events.