Digital Marketing Specialist

A role for the adventurer, the wanderer and the wild at heart.

For over 30 years Sea to Summit have been engineering award-winning gear for adventures at every altitude. Revere is thrilled to be partnering with the STS team to appoint a Digital Marketing Specialist to focus on paid search, Meta & EDM.

This role will develop execute marketing campaigns across 4 brands, focusing on email marketing, paid social, paid search, and asset creation to drive brand growth and revenue.

You'll love:

• Aligning with a brand on a solid growth trajectory. A growing company in a growing category - there's a lot to like, and room to play a key role in their next growth phase
• Their award winning product range is unmatched in the category
• They've got a great team. Work with A-players and build something incredible

Your role will cover:

Paid Search Advertising

• Develop and execute paid search campaigns across Google’s entire network, including Search, Shopping, Remarketing, and Performance Max (PMax).
• Manage campaigns end-to-end: keyword research, ad copywriting, budget allocation, implementation, optimization, and reporting.
• Set up and monitor conversion tracking using Google Analytics, Tag Manager, and Shopify.

Email Marketing

• Plan, create, and execute email campaigns and automated workflows; experience with Klaviyo is preferred.
• Perform audience segmentation to drive higher engagement and conversions.

Paid Social Advertising

• Develop and implement paid social strategies across Meta to maximise ROI, manage budgets, and optimise campaign performance.
• Create and optimise ad creatives to enhance performance.

Asset Creation

• Craft compelling, brand-aligned copy for emails and social ads.
• Design graphics and visuals for all digital marketing materials.

Your experience so far covers:

• Email Marketing: Demonstrated experience driving email revenue growth, and a strong understanding of retention strategies and personalisation, preferably using Klaviyo.
• Paid Social Expertise: Proven hands-on experience with Meta Ads Manager and managing paid social campaigns end-to-end, with a focus on achieving strong ROI.
• Paid Search Expertise: Proven experience managing search campaigns (Google Ads certified preferred) with strong knowledge of auction dynamics, bid strategies, and attribution models.
• Content Creation: Experience in writing engaging, on-brand copy and creating graphics that resonate with target audiences.
• Analytical Skills: Ability to interpret data and make data-driven decisions using tools like GA4, Meta Ads Manager, and Looker Studio.
• Multi-Brand Management: Demonstrated ability to handle multiple brands simultaneously, tailoring marketing strategies to each (either in-house or within an agency)
• Organisational Strength: Highly organised and detail-oriented, capable of independently managing multiple projects.

Know this is for you? Apply today. Got Q's? Reach out to emily@revererecruitment.com.au